Aviagen’s new product lives up to its name in efficiency
HUNTSVILLE, Ala. – The new Efficiency Pro Male™ from Aviagen®, the world’s leading poultry breeding company, packs in considerable market advantages. The easy-to-manage male excels in breeder performance, feed efficiency under varied environmental conditions, as well as excellent meat quality, yield, and processing advantages.
The new product is commercially available in the U.S. and Canada and has so far enjoyed a rapidly growing popularity with North American customers. While it is offered initially in North America, the Efficiency Pro Male is being evaluated for other markets around the world.
Part of the Specialty Males® portfolio from Aviagen, the Efficiency Pro Male can be packaged with female orders to deliver high performance, exceptional livability, strong growth rate and excellent feed conversion.
Widening Aviagen’s broad portfolio of product choices
The Specialty Males portfolio features male broiler breeding stock developed to meet the needs of Aviagen customers looking for specific performance traits in their broiler breeding stock, such as higher breast meat yield, feed efficiency, and resilience in challenging environments. The Specialty Males portfolio includes product choices such as the Yield Plus® Male and Efficiency Pro Male and are intended to satisfy a number of diverse market requirements.
FCR Plus balanced meat yield
Another market advantage of the Efficiency Pro broiler breeder lies in its balanced meat yield. Not only does the Efficiency Pro Male result in broilers that deliver excellent whole-bird yield, but broiler progeny also delivers exceptional uniformity and an excellent balance of breast, leg and wing meat.
Living up to its name in efficiency
The Efficiency Pro lives up to its name in efficiency, providing substantial feed, production and processing efficiencies. Due to its outstanding feed efficiency, the new male extends benefits that are friendly to farmers and to the environment. A favorable FCR means less feed is needed to produce the same amount of meat, and therefore a smaller footprint of farmland is required for feed production.
Other Efficiency Pro benefits that boost productivity and reduce costs for broiler production include exceptional livability and daily weight gain.
Additionally, the Efficiency Pro boasts another important contributor to processing efficiency and waste reduction, as well as product quality, meat yield and overall value, and that is distinct size uniformity for both whole birds or tray-pack parts.
Aviagen President of North America Kevin McDaniel speaks of the business benefits of the new Efficiency Pro Male to his North American customers.
“Aviagen’s innovative and successful R&D program enables us to continually introduce new products with unique production benefits, as well as excellent welfare characteristics that allow our customers to satisfy a variety of ever-evolving consumer requirements. We’re pleased to now offer customers the competitive advantages introduced by the Efficiency Pro Male,” he says. “The new broiler breeder achieves excellent fertility, along with exceptional feed conversion, uniformity and live performance. Our continual goal is to champion the success of our customers by accelerating their performance in the field and in the marketplace.”